A left-for-dead micro-cap with huge upside potential
While smaller and riskier than my usual stock pick, I have decided to take a position
New CEO that previously helped the best in the industry execute its own turnaround was hired just before Covid hit
In spite of a “high exposure to Covid” business model, the company showed an operating profit during the worst year of Covid impact, which I found remarkable
A “non glamour” business that appeals to the tastes of rural Americans - deeply under the radar and “left for dead” by wall street
Management is: 1.) Focusing on the core “gem” business 2.) improving unit economics with low-cost product innovation 3.) restarting the growth engine
My legwork indicates that there are some potentially enormous developments not yet reflected in the financial statements
Just announced the first annual increase in “core” store count in 20+ years, but no one noticed
Cash is equal to ~30% market cap and the company has been GAAP profitable for the last 8 quarters
If my bullish hypothesis is correct, this could be a substantial multibagger
Note: This article is about a company that is below my usual market cap parameters - a true, “left for dead” micro cap. As such, I wanted to add some additional context. First, this is not a time sensitive idea. If the bull case works, it will take place over a period of years. There is no reason for interested investors to rush their own review process or potential trading decisions.